Fashion Marketing

Credits:  24–30 ECTS

Responsible: Professor Pirjo Hirvonen (ARTS) and Professor Pekka Mattila (BIZ)

Teaching language: English

Target group: MA students of Fashion and Collection Design (Aalto ARTS Department of Design) and MSc students of Marketing’ (Aalto BIZ Department of Marketing) in priority

Limitations for participation:

Application based, 30-35 students (10 ARTS + 15 BIZ + max. 10 other AALTO-schools or other universities)

Multidisciplinary (including an international part)

Level of the minor: advanced studies

Description

Learning outcomes:

Having completed the minor the students have deepened their knowledge and skills in fashion marketing considering the demands of international fashion business field. The multidisciplinary networking and the developing of the communication between the different professionals are also an essential part of studies.

Content

The minor consists of courses in fashion marketing, fashion communication, custom behavior and trend forecasting. The teaching responsibilities are divided between Aalto ARTS Department of Design and Aalto BIZ Department of Marketing.

Minor Studies, 24–30 ECTS

  • Students from BIZ choose at least one module from ARTS courses. Students from ARTS choose primarily from BIZ cources.
  • Other students from AALTO or other universities can personalize their minor with tutoring teacher.

Code

Name

ECTS Credits

School

BIZ students choose at least one of the following 10 ECTS modules:

 

MUO-E1008

Trend Forecasting

10

ARTS

MUO-E1011

Fashion Communication 

10

ARTS

MUO-C1006

History of Fashion

2

ARTS

Fashion and Collection Design program students choose  primarily  from  following courses:

23E57000 

Fashion Marketing

6

BIZ

23E58050 

Customer Behavior,  Retail Experience and Fashion

6

BIZ

23E48000   

Consumer Psychology

6

BIZ

23C72000

Customer  Relationship Management

6

BIZ

23E59000 

Sustainable Marketing

6

BIZ

Teaching periods

Periods I–V

Applying to a minor

Number of available places:

Max. 30–35 students (10 ARTS + 15 BIZ + max. 10 other AALTO-schools or other universities)

Application process and selection criteria

Common application period twice a year:

  • in autumn to courses starting next spring
  • in spring to courses starting next autumn

Application time for Aalto University students is 1.-15.5.2014. Aalto students apply via eAge internal minor application process https://eage.aalto.fi/  Students from other Finnish universities apply during the JOO application time via JOOPAS https://haku.joopas.fi.

Upon application students must include to their application material their official Personal Study Plan (from their own major programme) and Letter of Intent (with the two preferred courses and their alternatives). This material can be attached directly in eAge online system. Portfolio must be sent to the study coordinator at latest the final day of admission period.

In the Letter of Intent the student is asked to identify the preferred courses, along with some alternative choices, and to justify these choices in relation to their earlier studies and their official Personal Study Plan.

Selection is done according to Personal Study Plan and Letter of Intent and overall suitableness of the student.

Please note: acceptance to the minor does not automatically confer the right to take the course 23E5700 Fashion Marketing. Students wishing to include 23E57000 in their minor studies must send in a separate application in line with course protocol. Please see www.aaltofashionmarketing.com for details.

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