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Corporate Communication

Sivuaineen perustiedot

Koodi: BIZ40300

Laajuus: 24 op

Kieli: Englanti (osa kursseista suomeksi)

Vastuuopettaja: Leena Louhiala-Salminen

Kohderyhmä: Maisterivaiheen opiskelijat

Haku: http://studyguides.aalto.fi/minors-guide/2016/fi/hakuohjeet/sivuaine.html

Kiintiöt ja rajoitukset: Kiintiö 3 opiskelijaa

Sivuaineen sisältö ja rakenne

Corporate Communication minor is designed to give students a trans-disciplinary understanding of the fields of corporate communication and media management. In CC studies, corporate communication is viewed both as a business function and, at the same time, as social interaction. Throughout the courses, we highlight the impact of the globalized environment on communication practice, management and leadership.

CC Minor provides students with knowledge of the strategic role of communication in contemporary organizations. The CC courses offer professional and academic competences needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations. In particular, the CC Minor develops competences within such specific areas as organizational communication, investor relations, media rhetoric and crisis communication. Throughout all course work and problem-based learning activities we practise the skills needed for a variety of multicultural and multilingual encounters.

A student completing the Corporate Communication Minor will have a thorough understanding of

  • the strategic role of corporate communication for business operations;
  • the specialist areas of corporate communication, e.g. organizational communication and leadership, investor relations, issues management, change and crisis communication; and
  • communication as social interaction.

In addition, s/he will be able to

  • manage the stakeholder relations involved in the various specialist areas of corporate communication;
  • analyse, plan and conduct corporate strategy work from the perspective of communication; and
  • argue convincingly and demonstrate excellent communication skills.

Structure of Studies

Code

Name

Credits

Mandatory Course

75E00100

Managing Corporate Communication

6 cr

Elective courses

 

Choose three courses of the following:

 

71E00200

Communication in Strategy Work

6 cr

75E15000

Investor Relations

6 cr

75E16000

Issues Management

6 cr

75E18000

Organizational Communication and Leadership

6 cr

75E20000

Corporate Communication Special Topics (Introduction to Visual and Multimodal Communication)

6 cr

75E21000

Corporate Communication in Global Contexts

6 cr

 

One course of the electives can be a C-level course:

71C00400                               

Työyhteisöviestintä

6 cr                                         

71C03000

Digitaalinen viestintä ja media

6 cr

71C07000

Muutosviestintä

6 cr

71C08000

Strategic stakeholder relations

6 cr

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