Corporate Communication

Sivuaineen perustiedot

Koodi: BIZ40300

Laajuus: 24 op

Kieli: Englanti (osa kursseista suomeksi)

Vastuuopettaja: Leena Louhiala-Salminen

Kohderyhmä: Maisterivaiheen opiskelijat

Haku: http://studyguides.aalto.fi/minors-guide/2016/fi/hakuohjeet/sivuaine.html

Kiintiöt ja rajoitukset: Kiintiö 3 opiskelijaa

Sivuaineen sisältö ja rakenne

Corporate Communication minor is designed to give students a trans-disciplinary understanding of the fields of corporate communication and media management. In CC studies, corporate communication is viewed both as a business function and, at the same time, as social interaction. Throughout the courses, we highlight the impact of the globalized environment on communication practice, management and leadership.

CC Minor provides students with knowledge of the strategic role of communication in contemporary organizations. The CC courses offer professional and academic competences needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations. In particular, the CC Minor develops competences within such specific areas as organizational communication, investor relations, media rhetoric and crisis communication. Throughout all course work and problem-based learning activities we practise the skills needed for a variety of multicultural and multilingual encounters.

A student completing the Corporate Communication Minor will have a thorough understanding of

  • the strategic role of corporate communication for business operations;
  • the specialist areas of corporate communication, e.g. organizational communication and leadership, investor relations, issues management, change and crisis communication; and
  • communication as social interaction.

In addition, s/he will be able to

  • manage the stakeholder relations involved in the various specialist areas of corporate communication;
  • analyse, plan and conduct corporate strategy work from the perspective of communication; and
  • argue convincingly and demonstrate excellent communication skills.

Structure of Studies




Mandatory Course


Managing Corporate Communication

6 cr

Elective courses


Choose three courses of the following:



Communication in Strategy Work

6 cr


Investor Relations

6 cr


Issues Management

6 cr


Organizational Communication and Leadership

6 cr


Corporate Communication Special Topics (Introduction to Visual and Multimodal Communication)

6 cr


Corporate Communication in Global Contexts

6 cr


One course of the electives can be a C-level course:



6 cr                                         


Digitaalinen viestintä ja media

6 cr



6 cr


Strategic stakeholder relations

6 cr

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