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Selling and Sales Management

Basic information of the minor

Code: BIZ40902

Extent: 24 ECTS

Language: English (some courses in Finnish)

Teacher in charge: Professor Paul Viio

Target group: Master’s students

Application procedure: The general application procedure for minors at Aalto University, see application periods and instructions http://studyguides.aalto.fi/minors-guide/2017/en/instructions-for-applying/minor.html

Quotas and restrictions: Not open for applications in the autumn 2017 application period

Content and structure of the minor

A minor in Selling and Sales Management provides both theoretical and practical tools that can be used to solve the most fundamental questions in business i.e. how to improve revenue and profitability. The minor provides students with useful and necessary skills in areas such as trade, negotiations, bidding and growth and profitability seeking management.

Structure of the minor

Code

Name

Credits

Mandatory course

TU-E4080

Managing Innovative Sales 1)

3

 

1) Teaching in Otaniemi

Elective courses

TU-E4090

Managing Innovative Sales, exercises 1)

3

23C72050

Customer Experience Management 3)

6

23C77051

Myynnin verkkokurssi (in Finnish) 4)

6

23E47000

Digital Marketing

6

23E23025

Personal Selling 2)

6

Vie-98.1224

Neuvottelutaito L (in Finnish)

2

A course at another Department or School *)

6

1) Teaching in Otaniemi

2) Joint-course with Hanken

3) Replaces course 23C72000 Customer Relationship Management

4)Replaces earlier courses 23C77050 Myynnin peruskurssi, 23C77000 Sales, selling and sales work and TU-C8250 (Sales and Marketing)

*) Must be approved by the minor studies coordinator (please contact the study coordinator of the Department of Marketing Tatiana Penttinen).

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